Agent Blog Post August 14, 2023

What does a Realtor® Do? by Kelly Kiser Mostrom

A Realtor, also known as a real estate agent, is a professional who assists individuals or organizations in buying, selling, or renting properties. They are licensed professionals who specialize in real estate transactions and possess a deep understanding of the local housing market.
Here are some of the primary responsibilities and duties of a Realtor:
1. Property Listings: Realtors help sellers list their properties for sale or rent. They gather all the necessary information about the property, take photographs, and create attractive listings to attract potential buyers or tenants.
2. Property Search: When working with buyers, Realtors utilize their knowledge of the local market to identify properties that meet their clients’ needs and preferences. They conduct property searches, provide listings, and arrange property viewings.
3. Market Analysis: Realtors analyze market trends, recent sales data, and property values to determine the fair market price for a property. This helps sellers set an appropriate asking price and helps buyers make informed offers.
4. Negotiations: Realtors act as intermediaries during negotiations between buyers and sellers. They represent their clients’ interests and strive to secure the best possible deal. This includes negotiating on price, terms, and conditions of the transaction.
5. Documentation: Realtors are well-versed in the legal requirements and paperwork involved in real estate transactions. They assist clients in preparing and reviewing contracts, purchase agreements, and other necessary documents.
6. Marketing and Advertising: Realtors utilize various marketing channels to promote their clients’ properties. This may involve online listings, open houses, print advertisements, social media marketing, and networking to attract potential buyers or tenants.
7. Network Building: Realtors establish and maintain professional relationships with other real estate professionals, such as mortgage brokers, appraisers, inspectors, and lawyers. This network allows them to provide comprehensive services to their clients and access valuable industry resources.
8. Guidance and Advice: Realtors provide guidance and advice to their clients throughout the entire real estate transaction process. They offer insights on market conditions, property inspections, financing options, and legal requirements, ensuring their clients make informed decisions.
It’s important to note that the term “Realtor” is a registered trademark of the National Association of Realtors (NAR) in the United States. Not all real estate agents are Realtors®, but they must be licensed by the appropriate governing body in their jurisdiction to practice real estate.